Communicating with prospective and current customer is important in generating new business for your agency.
Having an e-newsletter and distributing them to consumers is an effective method used by many agencies.
A good e-newsletter is a valuable tool for keeping communication open between you and your customers. You can get new leads as you publish new and useful content.
A badly written e-newsletter, on the other hand, can have the opposite effect and turn off consumers.
The entire e-newsletter, from content to design to layout, should be attractive to consumers. You may need to do additional consumer research to determine how often you should publish the e-newsletter to get optimum results.
If this is your first time publishing an e-newsletter, take time first to decide on the kind of content you want your consumers to see. Planning in advance will save you a lot of time in hunting for topics later on. Make sure that the content of your e-newsletter is relevant to the consumer. This is not an office newsletter, so keep personal agency events and other goings on out of it.
By making sure that the content is relevant to your readers, you have better chances to keeping them interested in your e-newsletter.
There are no fixed rules on what content should be included in an e-newsletter. However, we do have some suggestions such as having a section for news and headlines about the insurance industry in general. You can also have a features section where you can have articles about new insurance products and insurance tips. We also recommend including sections with client testimonials, latest insurance quotes and event reminders.
It is understandable that you may not have an idea of what to write about, especially content regarding the insurance industry in general. Or perhaps it’s just that you may not have the time to write content. In any case, it is perfectly acceptable to secure permission and reprint existing articles from carriers.
Another way to get content for your e-newsletter is to look for free insurance articles on the Internet. There are some royalty-free articles out there that you can post in your e-newsletter with no cost involved.
When sending the email to your subscribers about the latest edition of the e-newsletter, remember that the email serves as an alert only. It should not contain the entire e-newsletter.
Your main goal is to get people to go to your website. Your e-newsletter email should contain just the article titles and the first paragraph – to whet your readers interest – then a link to the rest of the article, which is in your website.
An e-newsletter is an inexpensive way to market your agency, products and services, and has a good chance of generating new business.
Consider putting out an e-newsletter today.