3 Online Marketing Ideas to Generate Insurance Leads
With the invention of the Internet, it seems there are hundreds of Internet Marketers throwing a million ideas at us implying they’re the ‘newest and greatest’ online marketing tools to generate insurance leads. And though there are several online marketing methods that are definitely worth trying, they’re not all effective for every business. It’s important for any business owner to lay out a marketing strategy that includes goals and what they’re trying to achieve. Once that’s created, an insurance agent can then sit down and determine what means of online marketing fit within the overall strategy to meet the goals listed.
Below are some key areas insurance agents should focus on to build a strong foundation for online marketing efforts. Once your foundation is sturdy, then you can add to and build your marketing tactics one step at a time.
Optimized Website – All of your other marketing efforts online should point people back to your insurance business website. To create an optimized website that will serve as your ‘home base’ on the Internet so you’re easily found, you want to incorporate a keywords strategy, have a visibly appealing layout, include a call-to-action on every page, and make sure your content is relevant and newsworthy.
Social Media – Social media has become very popular rather quickly, and now serves as a great way to build brand identity and generate insurance leads. Fully complete profiles and engage on sites such as Facebook, Twitter, LinkedIn, YouTube, Quora and Google +.
Blogs – Technically, blogs are a form of social media, though many don’t think of them in the same terms as social media networks such as Facebook and Twitter.
Blogs - have been proven to be one of the top lead generators for businesses, so it’s wise to build one and post to it at least twice a week on the same days. You want the content to be relevant, newsworthy, keyword rich, and consistent. You may also choose to ask guest bloggers to blog every once in a while.
This list is just the tip of the iceberg when it comes to incorporating online marketing into your marketing strategy to generate insurance leads, but they’re a great place to start. From there, you can consider online directories, article directories, forums, chat rooms, and much more.
At ParasolLeads, our primary goal is to build strong relationships that result in meeting the needs of insurance agents. One way we are committed to doing this is by offering tools and information, such as the contents of this post, to help you generate high quality insurance leads. To find out more about using online marketing tools for your business, as well as some powerful offline marketing tools, check out 101 Marketing Ideas for Insurance Agents, or give us a call today!