Buying insurance leads does not guarantee sales, especially if you are not getting the right kind of insurance leads. Having the right kind of insurance leads, however, is the first step in succeeding as an agent.
Review your criteria for insurance leads. If you are getting only a small number of leads in a month, your leads filter may be too strict. Adjust your filter and see if the numbers go up without affecting the quality of the leads. Learning to set filters that strike a balance between quantity and quality is subject to trial and error, but is worth it if you can do it.
You might want to cover a wide area first then gradually limit the area covered. State-level is a good place to start. Take note of your sales performance then try focusing your search of leads in a particular area. Again take note of your sales. By systematically trying out a new area within the selected state one at a time and recording the sales you generated from the leads that you get, you will be able to tell which areas have the most number of leads converted to sales. You can use a spreadsheet or lead management tool to help you keep track of your sales and analyze the data.